NetWaiter, a premier provider of online ordering and marketing capabilities for restaurants, offers another industry first--integrating QR codes into restaurant marketing. NetWaiter has configured a unique QR Code for every restaurant on the NetWaiter Network. When customers scan a restaurant’s QR code, they are immediately directed to the restaurant’s mobile NetWaiter site and menu.
QR Codes for Restaurants.pdf (137.08 kb)
How can NetWaiter help your restaurant grow? View it as a consistent marketing tool.
Established restaurants invariably develop a loyal clientele. This clientele is important. You'll often find that up to 80% of a restaurant’s receipts come from this core group of customers.
The key to growth - to continue building this core group of customers - is getting new faces in the door. The best way to do this is through word of mouth. However - in order to get people to spread the word, you have to give them something to talk about.
This is where NetWaiter comes in. NetWaiter offers a unique package of services that can get people talking. The ability to order online is an attention-getter - but NetWaiter also offers other services. Facebook ordering, the ability to order from a Smartphone, and an instant link to your restaurant using your unique QR code are some great examples.
As you and your employees interact with customers, use these NetWaiter features to start a conversation. Impress them with your custom QR code. Get them to save your mobile NetWaiter site on their Smartphone. You might even run a special - a gift card or discount for every customer who shares your restaurant on Facebook or Twitter (they can email you proof).
Without a doubt, you have probably noticed a new phenomenon in print – those funky squares that look like scrambled crossword puzzles. They are QR Codes (Quick Response Codes).
QR codes are popular with today's mobile culture. They read like bar codes when scanned and return information to the user based on how the QR code is setup. Their use in the U.S. catapulted 1,200% during the last six months of 2010. In Japan, where QR codes were developed, it is estimated that 86% of consumers scan at least four QR codes a month.
The best reason to embrace mobile technology, such as QR codes, is to make it more convenient for customers to do business with you. Many restaurant customers have Smartphones. You probably see them "checking-in" to your restaurant using location-based services such as Foursquare or Facebook. As customers continue to embrace Smartphones, mobile marketing will become increasingly important.
To help restaurants promote their mobile site, NetWaiter has configured a unique QR code for every restaurant on the NetWaiter Network. They can be easily accessed from a restaurant’s NetWaiter Management Console. When customers scan a restaurant’s QR code, they are immediately directed to their mobile NetWaiter site and menu.
TIP: Print some NetWaiter QR codes and post them around your restaurant to promote your mobile site and menu to customers. If your restaurant does not have a NetWaiter account, you can activate your account today, at NO CHARGE, and get immediate access to your restaurant's NetWaiter site and unique QR code.