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Professional restaurant marketing tips and tricks.

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How Restaurants Use Social Media

A study by the Center for Hospitality Research at Cornell University addressed the use of social media as part of a restaurant’s marketing plan. Some of the findings are interesting: The 5 most often sited goals for restaurants using social media… Increase Brand...

Where is Your Restaurant on the Online Ordering Growth Curve?

The total market for takeout food at restaurants in the U.S. is an astounding $70 billion per year, according to Business Insider, an international business publication. While this number will significantly grow over the next 10 years, it won’t grow as fast as the...

The Essential Restaurant Marketing Plan Guide

Yogi Berra, the famous baseball player and manager, and equally famous connoisseur of restaurants, said it best: “If you don’t know where you’re going, you’re not going to know it when you get there.” We are speaking, in this case, about the marketing plan for your...

Emphasizing Your Brand With Online Ordering

How important is your restaurant’s brand? How important is it to maintain your brand online and have a branded online ordering platform to promote your restaurant? This might help put it in perspective: Public companies with strong brand recognition have higher stock...

The Importance of First-Time Customers

The statistics about online ordering, as reported by PMQ Pizza Magazine, are astounding: “In addition to a 15% to 20% increase in ticket averages, there’s an average customer return rate of 95%, helping to organically boost customer loyalty with minimal effort on your...

20 Restaurant Statistics & Facts That May Surprise You

The restaurant industry sees an average of $1.9 billion sales each 24 hours. [Click to tweet] There are nearly 14 million employees that make up the entire restaurant industry. [Click to tweet] About 1.7 million jobs are expected to be created in the restaurant...

Little Billboards With Your Logo

Does your restaurant use branded takeout packaging or have you ever thought of using takeout bags with your restaurant name and logo on it? It is an effective way of making sure your brand follows the customer.  And, of course, it’s a nice little billboard for...

Web and Mobile Marketing Tips For Your Restaurant

We recently went through the NetWaiter blog and pulled out some of the more interesting tips about web and mobile marketing from past posts.  A refresher is always good and here’s a brief selection. 1. Update Your Directory Listings A restaurant chain recently had...

12 Marketing Ideas for Restaurants

We all want more customers in the front door—but how? Here are twelve marketing ideas for your restaurant. You might have already tried some of these and others might be new to you. Take a look and see what could work for you. 1. Foodie Photos Have lots of photos of...

In This Case, An Infographic is Worth 1,000 Words

The amount of technology being thrown at restaurant owners in today’s competitive marketplace is mind boggling. There are POS systems, kitchen systems, tablets for waiters, and tablets at the tables. It’s enough to make your head explode...

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