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Important Stats on Mobile Devices and Restaurant Technology

Posted by Tim on November 14, 2014
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Recent research by the National Restaurant Association reveals stats that show just how important your restaurant's online ordering business is to certain customer segments:

Consumers that own smartphones or tablets:
  • 90% of 18 to 34-year-olds.
  • 89% of 34 to 44-year-olds.
  • 62% of 45 to 55-year-olds.
  • 60% of 55 to 64-year-olds.
  • 34% of those 65 and over.
Takeaway: Mobile devices are quickly becoming the instrument of preference when it comes to online ordering.
 
Consumers that report they use restaurant technology more than they did two years ago:
  • 53% of 18 to 34-year olds (Millennials).
  • 43% of 35 to 44-year olds.
  • 26% of 55 to 64-year olds (Baby Boomers).
 
Takeaway: Millennials are still the sweet spot for online ordering, but the customer base is expanding in all age segments.

What Influences Customers Online?

Posted by Tim on November 7, 2014
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What influences a customer when making a purchase online?  Although these stats* apply to all online purchases, they are very much applicable to restaurants and restaurant online ordering.


Site Speed and Visuals:
•    After waiting 3 seconds, 57% of visitors will abandon a site if it’s still loading.  80% of those people will never return.
•    Visitors will leave a site within 10 to 20 seconds if it doesn’t immediately resonate with them or provide value.
This is why it’s critical your online ordering site is fully branded to your restaurant.  Customers need to ‘connect’ with your brand immediately or you may lose their business.  If your website links to a portal – you’re most likely losing a lot of business.
•    92.6% say visuals are the top factor influencing a purchase decision.
Showing high quality images of items on your menu can really benefit online sales.

Checkout Process:
•    67.4% of shoppers across all types of sites will abandon the checkout process.  That means just over 30% of visitors complete a purchase they start.  
With NetWaiter, nearly 80% of visitors complete a transaction after they select their first item.  That’s a HUGE difference.

Top Reasons for Abandonment Include:
•    41% - Hidden charges at checkout.
•    10% - Lengthy checkout process.
NetWaiter’s goal is to get the customer through the ordering process in as few clicks as possible – hence our very high conversion rate.

Other Interesting Information on Abandonment:
•    Men are more likely to abandon a purchase.
•    25 to 44 year-olds are the worst offenders when it comes to giving up on a purchase.
Considering the importance of this age group to online ordering.  This is why it’s critical to make the online ordering experience quick and easy for customers.
*Credit to The Marketing Donut and other sources.

What It Takes To Attract Millennials

Posted by Tim on November 7, 2014
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Mobile Web Visits Dominate Traffic
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Mobile Web Visits Dominate Traffic

Posted by Tim on June 20, 2014
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The number of smartphone users now rivals desktop users, says a recent report.  Online visits from smartphones, however, are nearly twice the number of desktop visits. 

If you doubt this, think about how many times you check things on the Internet using your phone while on the go.  It makes sense, huh?

Mobile is often the only tool used for making buying decisions when it comes to restaurants.  Even better, restaurants have the highest conversion rate from a search to a purchase/visit – it’s a whopping 80%!

Here are some more head-turning numbers:
•    50% of restaurant searches are done on smartphones.
•    When asked about the most important medium for making a buying decision, 42% say it is their mobile phone.
•    51% of mobile users use their device at the start of the purchasing process and nearly half of those rely on their mobile device all the way through the purchasing process.
•    When it comes to restaurants, a mobile customer is a hot lead.  Two-thirds of those looking for a restaurant plan on making a purchase the same day (or within minutes).

With NetWaiter as your restaurant's online ordering service, you don’t have to worry about your mobile site – we’ve handled it for you because we realize how important mobile is in today’s competitive restaurant business.  Make sure your customers know they can visit your online site with their mobile device!