Restaurants that link an online ordering portal to their website are turning business away and paying to do so.

If you have an online ordering link to a portal showing on your restaurant’s website, you are sending customers from your site, where they are completely focused on you, to a place where they can order from a variety of restaurants.  You are essentially inviting them to order from one of your competitors.

Within the overall marketing strategy of your restaurant, the purpose of a portal is to bring you new customers, not the other way around.  When you point customers to a portal to place an order at your restaurant, you pay extraordinary fees for that business.  If you’re sending repeat customers to place orders through the portal, it’s even worse.

The average portal fee at Grubhub/Seamless is about 14% of each order.  With your own, individually-branded online ordering site, like NetWaiter, you would pay a small fraction of those fees.

Customers come to your website because they are interested in your restaurant.  Don’t send them to a portal where you will either lose them to a competitor, or pay the portal’s huge fee.  Keep them on your site, accept their order directly, retain all of the customer information, and save money while doing so.

Last month, we reported that NetWaiter now offers the option for restaurants to accept Dine-In orders.  Customers can select the Dine-In option when completing their online order and then come to the restaurant to have their meal served to them.

What’s the importance of this?

Let’s look at a simple statistic that was recently released: Google reported that 50% of consumers stated they prefer self-service to full-service in retail environments.   It’s faster, more accurate, and with today’s technology, can be more tailored to their needs.

Faster, more accurate, and tailored to their needs.  In other words – convenient.

We often hear anecdotal reports of customers who order meals well in advance of their arrival because their time is limited.  Rather than wait at their table for a waitress to take their order, they call in advance to save time and have the meal waiting for them upon their arrival.  With this new feature, they can forget the phone and simply place their order online.

With a limited amount of time, employees can still get out of the office for lunch – by ordering in advance, they can get back to work on time.

Again, it all comes back to convenience, even in a Dine-In situation.

Enabling the option for customers to place Dine-In orders is easy through the NetWaiter Management Console.  The updated Reporting section and the new Sales Dashboard also include the Dine-In order statistics.