What About Employee Tips for Online Orders?

Posted by Tim on July 24, 2013


It's a question restaurant owners often encounter from employees.  Here is what we have found at NetWaiter:


1.    Activate the tip field on your restaurant’s online ordering site so customers can leave tips when they enter their payment information.  This makes it simple for customers to leave a tip, and simultaneously benefits your employees.

2.    For online ordering, tipping is done in advance, so it’s important employees live up to (and exceed) the customer’s expectations after they tip.  Since one of the principal benefits of ordering online is customer convenience, it’s important to follow through with that expectation.  The extra TLC is remembered when the customer receives their order and it can impact tips on future orders.

3.    By and large, takeout customers make their decision for takeout/delivery BEFORE they choose the restaurant.  Using NetWaiter, your restaurant is better positioned to win the next question: What restaurant should we choose?  So, not only is online ordering good for business, it’s good for employee relations because it provides them an opportunity to earn tips from orders that might have been placed at a different restaurant.

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Important Stats on Mobile Devices and Restaurant Technology

Important Stats on Mobile Devices and Restaurant Technology

Posted by Tim on November 14, 2014
Recent research by the National Restaurant Association reveals stats that show just how important your restaurant's online ordering business is to certain customer segments:

Consumers that own smartphones or tablets:
  • 90% of 18 to 34-year-olds.
  • 89% of 34 to 44-year-olds.
  • 62% of 45 to 55-year-olds.
  • 60% of 55 to 64-year-olds.
  • 34% of those 65 and over.
Takeaway: Mobile devices are quickly becoming the instrument of preference when it comes to online ordering.
 
Consumers that report they use restaurant technology more than they did two years ago:
  • 53% of 18 to 34-year olds (Millennials).
  • 43% of 35 to 44-year olds.
  • 26% of 55 to 64-year olds (Baby Boomers).
 
Takeaway: Millennials are still the sweet spot for online ordering, but the customer base is expanding in all age segments.

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