NetWaiter Releases White Paper on Strategy for Restaurant Online Ordering

REDLANDS, CA - NetWaiter, the premier restaurant online ordering system, has released a white paper entitled Online Ordering: Multi-Restaurant Portals vs. Individual Sites.

The free white paper discusses why restaurant owners choose one or both of these platforms for online ordering at their restaurant.  “The information will help restaurant owners formulate their own online ordering strategy so they can maximize their revenue, minimize costs, and provide customers the best online ordering experience possible,” said Jared Shimoff, Senior Director at NetWaiter.

The paper also discusses why restaurant owners should ultimately offer online ordering from their own website, for reasons that include greater accuracy, increased profits, and better relations with their customers. The white paper also reviews the principal features restaurants should look for when selecting an online ordering system.

This white paper is immediately available and can be downloaded as a PDF from NetWaiter’s website at www.netwaiter.com/restaurant-online-ordering-whitepaper.

NetWaiter offers restaurant online ordering to independent and chain restaurants nationwide.  The NetWaiter System, including the NetWaiter Management Console, provides restaurants the ability to manage and control every aspect of their online business.  This includes marketing capabilities, such as an integrated promotional system, email marketing, Facebook connectivity, individual QR codes, and a very robust customer reporting section.

For more information, contact NetWaiter at 1-866-638-9248, or logon to their website at www.netwaiter.com.

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What to Talk About on Social Media

What to Talk About on Social Media

Posted by Tim on February 11, 2015

When it comes to social media, your restaurant probably has one or all three of the following: a Facebook page, a Twitter account, and a presence on Instagram.


What should you talk about?


A recent survey of more than 1,200 restaurant consumers asked what guides their choices when they decide where to dine or order takeout/delivery.


  • 83% said that treating employees well is important. Highlight your employee-of-the-month on social media. Did someone get a promotion, graduate from college, or do something great for a customer? That’s more social media material. 
  • 73% indicated that support of their local community influences their restaurant choice.  When you support a local community event, take some photos and post them online.  It makes a difference. 
  • When you promote menu items, keywords such as “fresh”, “locally-sourced”, “whole grain”, and anything “all-natural” are great to mention.


And to no one’s surprise …


  • The survey revealed that the convenience of an online ordering system shares the top spot with taste and quality, which is why you should always make your online ordering easily available to all customers.

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