Mobile Web Visits Dominate Traffic

Posted by Tim on June 20, 2014
The number of smartphone users now rivals desktop users, says a recent report.  Online visits from smartphones, however, are nearly twice the number of desktop visits. 

If you doubt this, think about how many times you check things on the Internet using your phone while on the go.  It makes sense, huh?

Mobile is often the only tool used for making buying decisions when it comes to restaurants.  Even better, restaurants have the highest conversion rate from a search to a purchase/visit – it’s a whopping 80%!

Here are some more head-turning numbers:
•    50% of restaurant searches are done on smartphones.
•    When asked about the most important medium for making a buying decision, 42% say it is their mobile phone.
•    51% of mobile users use their device at the start of the purchasing process and nearly half of those rely on their mobile device all the way through the purchasing process.
•    When it comes to restaurants, a mobile customer is a hot lead.  Two-thirds of those looking for a restaurant plan on making a purchase the same day (or within minutes).

With NetWaiter as your restaurant's online ordering service, you don’t have to worry about your mobile site – we’ve handled it for you because we realize how important mobile is in today’s competitive restaurant business.  Make sure your customers know they can visit your online site with their mobile device!

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Increasing Loyalty and Other New Data About Online Ordering

Increasing Loyalty and Other New Data About Online Ordering

Posted by Tim on August 1, 2014

A piece in PMQ Pizza Magazine reveals some new data about online ordering.  It’s good stuff to review: 

  • Online ordering has an average customer return rate of 95%.  This means you can boost customer loyalty with minimal effort, other than implementing an online ordering system.
  • The younger generation (i.e. millennials) is much more comfortable online, compared to talking with someone.  That’s how they’ve grown up.  It’s not hard to imagine why they flock to online ordering. 
  • Some restaurants report that a popular promotion to drive customers to their online ordering site, and keep them coming back, is a weeklong offer of deep discounts; 25% to 50% off a high-profit menu item seems to do the trick.
  • According to one restaurateur, twice-a-week email blasts from your NetWaiter Management Console to customers with a special offer is another way to generate more business.  NOTE: Be careful with this type of customer engagement, you don’t want to alienate customers by emailing them too much. 

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