Posted by Tim on May 17, 2011
You can download a copy of a study on electronic food ordering from Cornell University, by Sheryl E. Kimes Ph.D., at no charge. Among other tidbits of info: "The chief reason for electronic ordering given by those have ordered (users) is that they gain convenience and control. The major factor that inhibits those who have not ordered via an electronic channel (non-users) is a desire for interaction (although technology anxiety is also a factor). Check it out at http://ow.ly/4WE3K
