Posted by Tim on January 9, 2014
When NetWaiter brings you a new online ordering customer, our statistics show the likelihood is that they will return to place their second order within 14 days. This is important. New customers, and specifically ones that come back again and again, are one of the principal engines of growth.
It is safe to say that the convenience of online ordering is what draws them in, and is part of what keeps them coming back. What can you do to make sure your online ordering process is as convenient as possible, so they keep coming back to your restaurant? Here are some quick tips:
Make the pickup process smooth and easy. If you can, have a separate area for pickup orders, preferred parking, and your most personable employee working the counter. These are all things we’ve talked about before, but are worth repeating.
Take advantage of NetWaiter’s pre-payment capabilities. While one industry study indicated that less than 19% of online customers pre-pay for orders, that number is significantly higher with NetWaiter. When given the option, 68% of all NetWaiter customers choose to pre-pay online. The figure jumps to 77% when looking at just delivery orders. Be sure to enable online payments and receive funds directly to your merchant account.
