Posted by Tim on November 14, 2014
Recent research by the National Restaurant Association reveals stats that show just how important your restaurant's online ordering business is to certain customer segments:Consumers that own smartphones or tablets:
- 90% of 18 to 34-year-olds.
- 89% of 34 to 44-year-olds.
- 62% of 45 to 55-year-olds.
- 60% of 55 to 64-year-olds.
- 34% of those 65 and over.
Takeaway: Mobile devices are quickly becoming the instrument of preference when it comes to online ordering.
Consumers that report they use restaurant technology more than they did two years ago:
- 53% of 18 to 34-year olds (Millennials).
- 43% of 35 to 44-year olds.
- 26% of 55 to 64-year olds (Baby Boomers).
Takeaway: Millennials are still the sweet spot for online ordering, but the customer base is expanding in all age segments.
