Posted by Tim on September 6, 2013
If you are trying to decide on increasing the amount of money and energy you put into social networking for your restaurant, this might help you make the decision.
According to a recent study by the Pew Research Center, the number of U.S. adults using social networking stands at 72%. That's up from 67% less than a year ago. When Pew first did this study in February 2005, only 8% of online adults used any of the social networks.
No one is surprised that the highest numbers are in the younger age brackets, but seniors are making gains. Consider this information:
- Six out of ten Internet users age 50-64 are social networking site users.
- Adoption rates for those 65 and older have tripled in the last four years (from 13% in the spring of 2009 to 43% in 2013).
If your customer base boasts some diversity, also consider that, according to the study, social media usage extends across a broad range of demographic groups, with especially high adoption rates among Hispanics, college graduates, and those with incomes of $75,000+.
Read more: http://www.marketingprofs.com/charts/2013/11514/who-uses-social-networks-age-race-gender-and-income-breakdown#ixzz2dxEsLWVB
